MyFoodBox Styleguide

Project Overview

Crafting a comprehensive visual identity

Developed a complete brand identity for MyFoodBox, a fictional healthy food delivery service. The project encompassed creating a logo, defining color schemes, selecting typography, designing custom icons, and compiling a comprehensive style guide.

Challenge

Balancing modernity with core values

The main task was to create a versatile and contemporary brand identity that effectively communicated MyFoodBox's commitment to freshness, sustainability, and quality. This identity needed to work seamlessly across various digital and print mediums while standing out in a competitive market.

Approach

Designing and integrating key brand elements

• Created a distinctive logo symbolizing freshness and efficient delivery

• Established a cohesive color palette that reflects health and nature

• Chose typography that balances professionalism with approachability

• Designed custom icons to represent key service features

• Developed clear guidelines for consistent brand application across all touchpoints

Outcome

Delivering a unified brand experience

The project resulted in a complete brand identity package that successfully captures MyFoodBox's values and vision. It provides a consistent and flexible visual language for all brand communications, from packaging to digital platforms. The new identity effectively positions MyFoodBox as a modern, trustworthy, and health-conscious brand in the food delivery market.

Key Learning

Merging design trends with brand longevity

This project reinforced the importance of creating a flexible design system that can adapt to various mediums while maintaining a consistent brand image. It highlighted the value of balancing current design trends with timeless elements to ensure the longevity and versatility of the brand identity.