Vita Brand Guidelines

PROJECT OVERVIEW

Developed a comprehensive product design and visual identity for Vita, a fictional sustainable beverage brand, showcasing brand creation skills and eco-conscious design principles.

KEY ASPECTS

The project encompassed creating core brand elements:

• Conceptualized a minimalist, modern logo

• Designed a distinctive color palette

• Selected contemporary typography

• Created eco-friendly packaging designs

• Produced digital product mockups

TECHNIQUES USED

Applied minimalist design principles, color theory, and sustainable design practices. Utilized digital tools to create mockups for product visualization.

OUTCOMES

Delivered a cohesive brand package including logo variations, color scheme, typography guidelines, and packaging designs. This project demonstrates the ability to create a complete brand identity for a sustainable product line.